REIMAGINED PHILANTHROPY:
ADVANCED STRATEGIES FOR A MORE JUST WORLD
I spent much of 2023 providing research, writing, and editorial support to the Flannel & Blade team that developed Reimagined Philanthropy: Advanced Donor Strategies for a More Just World.
Together, we created this useful guide aimed at experienced philanthropists who are committed to disrupting the power dynamics that plague this financial sector.
For a real-world example of this work being done, check out this article about the Anti Police-Terror Project, an Oakland, California-based organization combating police violence.
"Reimagined Philanthropy is a significant milestone in the evolution of philanthropy towards justice. I'm excited to share this transformative resource grounded in the wisdom of diverse advisors, and I'm optimistic about the progress it will inspire."
— RPA Board Chair Valerie Rockefeller
HAOMA
As Brand Editor of HAOMA (2019-2022), I co-developed the skincare brand’s DNA, overseeing + generating all aspects of creative output including: brand strategy, copywriting, product line ideation, casting, email marketing, print + digital marketing campaigns, event curation, and (my favorite child) the Haoma Journal.
VERA WANG
Working closely with Vera Wang’s PR team in 2022, I helped develop copy that navigated the complications of launching her premium Italian prosecco — Vera Wang Party — mid-pandemic.
OLD PAL
While working as Lead Copywriter for the design group LAND, I conceived of the “shareable cannabis” company’s tagline and germinated the idea of their successful give-back program — which has grown from a simple t-shirt design to a full-blown corporate advocacy arm, thanks to the combined vision and hard work of the Old Pal team.
“IT'S JUST WEED, MAN”
ASTROLOGY.COM
Proud to have been part of the team that transformed the world’s largest astrology site from an antiquated dot com to a culturally-relevant, modern digital destination.
BEFORE
AFTER
As Editorial Director, I worked closely with designers and product specialists to rethink the website from the ground up, spearheading the creation and implementation of a new visual identity and editorial strategy.
Nominated in 2018 for Best Overall Design at the Digiday Publishing Awards (alongside The Washington Post, NY Mag, NowThis News) as well as named Honoree at the 2018 Webby Awards for Websites and Mobile Sites, Lifestyle.